A plain-English summary of how 777up treats your data. The full legal detail follows below.
777up collects personal data that is necessary to operate your account, process transactions, comply with KYC/AML obligations and deliver our services — nothing more.
Your personal information is not sold to third-party advertisers, data brokers or any other commercial party. Data sharing is limited to what is necessary to operate the platform.
Personal data is stored with encryption and access controls in place. We use industry-standard security measures including SSL/TLS and restricted internal access protocols.
You have the right to access, correct, delete or export your personal data. Requests are handled through our data team and responded to within reasonable timeframes.
Data is kept for as long as your account remains active and for the period required by applicable legal and regulatory obligations — after which it is securely deleted or anonymised.
When this Privacy Policy changes materially, you will be notified by email or via a prominent notice on the Site. Continued use after notice constitutes acceptance of the updated policy.
777up ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of all individuals who visit and use our website at https://777up.cam ("the Site") and the casino, sports betting and account services accessible through it.
This Privacy Policy ("Policy") describes the types of personal data we collect, the purposes for which we process it, the legal bases we rely on, how long we keep it, who we share it with, and what rights you hold over your own data. This Policy should be read alongside our Terms & Conditions and our Responsible Gambling Policy, which together govern your relationship with 777up.
By registering an account with 777up, accessing the Site or using any of our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to this Policy, you should not use 777up.
777up services target English-speaking players in Pakistan and other markets. Where we reference payment methods familiar to Pakistani users — such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah — these are cited as contextual references only. No endorsement of gambling by any named payment provider is implied. Players are reminded that online gambling may be restricted under Pakistani law, including the Prevention of Gambling Act, 1977.
For the purposes of this Privacy Policy, the following terms carry the meanings set out below:
Any information that identifies or can reasonably be used to identify a living individual, directly or indirectly — including name, email address, device identifiers and financial account details.
Any operation performed on personal data, including collection, storage, use, disclosure, erasure and any other form of handling.
The entity that determines the purposes and means of processing personal data. For data collected through this Site, 777up is the Data Controller.
A third party that processes personal data on behalf of 777up under a contractual arrangement — for example, technology service providers or KYC verification partners.
Know Your Customer — the identity and document verification process required under applicable anti-money laundering (AML) and regulatory obligations.
Small text files placed on your device by the Site to store preferences, session information and usage analytics data.
777up collects personal data in the following categories, depending on how you interact with the Site and our services:
When you create an account, we collect: full legal name, date of birth, residential address (including city and country — relevant for players in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and other locations), email address, username and password (stored in hashed form).
To comply with KYC and AML obligations, we may collect copies of government-issued identity documents (such as your CNIC or passport), proof of address documents and, where required, source-of-funds documentation. These documents are processed securely and retained for the period required by applicable regulations.
We collect records of all deposits, withdrawals and wagers, including amounts in PKR, transaction timestamps, payment method references and account balance history. We do not store full payment card numbers — card data is handled by our PCI-DSS compliant payment processing partners.
We automatically collect technical information when you access the Site, including: IP address, device type and operating system, browser type and version, session duration, pages visited, click-path data, and referring URL. This data is used for security, analytics and platform performance purposes.
If you contact our support team — by live chat, email or any other channel — we retain a record of the communication, including your contact details and the content of the interaction, for quality assurance and complaint management purposes.
Where you use responsible gambling tools (deposit limits, loss limits, self-exclusion requests), we maintain records of these preferences and restrictions to enforce them consistently and to comply with our responsible gambling obligations.
We collect personal data through the following channels:
We do not purchase personal data from third-party data brokers or list providers. All data we hold has been collected directly through your use of 777up or via the operational service providers described above.
The following table summarises the key purposes for which 777up processes personal data and the legal basis relied upon for each:
| Purpose of Processing | Categories of Data Used | Legal Basis |
|---|---|---|
| Account registration and management | Identity, contact, login data | Contract performance |
| Processing deposits and withdrawals in PKR | Financial, transaction data | Contract performance |
| KYC identity verification and AML screening | Identity, KYC documents, financial data | Legal obligation |
| Fraud detection and prevention | Technical, transaction, identity data | Legitimate interests / Legal obligation |
| Responsible gambling monitoring and enforcement | Account activity, RG preferences | Legal obligation / Legitimate interests |
| Customer support and complaint handling | Communications, account data | Contract performance / Legitimate interests |
| Platform security and technical performance | Technical, device data | Legitimate interests |
| Regulatory compliance and record-keeping | Identity, financial, transaction data | Legal obligation |
| Marketing communications (where opted in) | Contact, preferences data | Consent |
Where processing is based on consent (e.g., marketing emails), you may withdraw that consent at any time by updating your communication preferences in account settings or by contacting our data team.
777up does not sell, rent or trade your personal data to third parties for commercial purposes. We may share your personal data with the following categories of recipients, only to the extent necessary:
Third-party service providers engaged by 777up to operate the platform — including payment processors, KYC/identity verification providers, fraud prevention tools, cloud hosting services, analytics platforms and customer support software — may access personal data solely for the purpose of providing their contracted services. These parties are bound by data processing agreements and are prohibited from using your data for any other purpose.
We may disclose personal data to regulatory authorities, law enforcement agencies, courts or other public bodies where we are legally required to do so, where disclosure is necessary to comply with a court order or applicable law, or where disclosure is required by the applicable licensing authority under which 777up operates.
In the event of a merger, acquisition, sale of assets or other business transfer involving 777up, player account data may be transferred to the acquiring entity as part of that transaction, subject to equivalent data protection commitments.
We do not share your personal data with: (a) third-party advertisers for profiling or targeting purposes; (b) data brokers or list-aggregation services; (c) any party for purposes unrelated to the provision of 777up's services.
777up operates as an international platform. Your personal data may be transferred to and processed in countries outside of Pakistan or the jurisdiction in which you reside. Where such transfers occur, 777up takes appropriate measures to ensure that your data is protected to a standard consistent with this Privacy Policy and applicable data protection requirements.
Appropriate safeguards for international transfers may include: contractual clauses with service providers, standard contractual clauses where applicable, and transfers to jurisdictions that provide an adequate level of data protection as determined by applicable law.
By using 777up, you acknowledge that your personal data may be processed in jurisdictions outside Pakistan. No specific Pakistani data residency obligation is claimed by 777up. If you have concerns about cross-border data transfers, please contact our data team using the details in Section 15.
We retain personal data for as long as is necessary to fulfil the purposes described in this Policy, including to comply with our legal, regulatory, accounting and reporting obligations. The following general retention principles apply:
Personal data associated with an active 777up account is retained throughout the lifetime of the account and for a minimum regulatory retention period following account closure, as required by applicable AML, licensing and financial record-keeping obligations (typically five to seven years post-closure, depending on jurisdiction).
Identity verification documents collected for KYC purposes are retained for the period required by the applicable licensing regime and AML regulations. After the mandated retention period, documents are securely deleted.
Where you have opted in to marketing communications, we retain your marketing preferences until you withdraw consent or close your account, whichever is earlier.
Where personal data is no longer required but is useful in anonymised or aggregated form for analytics or research purposes, we may retain anonymised data indefinitely, as it no longer constitutes personal data.
777up implements a range of technical and organisational security measures to protect personal data against unauthorised access, disclosure, alteration or destruction. These measures include:
No system is entirely immune to security threats. While we implement strong security controls, you also have a responsibility to protect your account credentials. If you suspect your account has been accessed without your authorisation, contact our support team immediately at [email protected].
777up uses cookies and similar tracking technologies to operate the Site, personalise your experience, maintain session security and gather analytics data about how the Site is used. The following categories of cookies may be present on the Site:
These cookies are essential for the Site to function correctly — including maintaining your logged-in session, remembering your language preference and processing security checks. These cannot be disabled without affecting core functionality.
We use analytics tools to understand how visitors interact with the Site — including which pages are visited most frequently, session duration and navigation paths. This data is collected in aggregated or pseudonymised form and is used solely to improve the platform.
Functional cookies remember your preferences and settings — such as display currency (PKR) selection, notification preferences and responsible gambling limit configurations — to improve your experience across sessions.
You can manage cookie preferences through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling certain cookies may affect Site functionality. For detailed browser-specific guidance, consult your browser's help documentation.
Subject to applicable data protection law and any overriding legal obligations (such as AML record-keeping requirements), you hold the following rights in relation to your personal data held by 777up:
You may request a copy of the personal data 777up holds about you. We will respond to access requests within a reasonable timeframe (typically 30 days).
If your personal data is inaccurate or incomplete, you may request that we correct or update it. You may also update certain information directly through your account settings.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to overriding legal retention obligations.
In certain circumstances, you may request that we restrict the processing of your data — for example, while you contest the accuracy of the data we hold.
Where processing is carried out by automated means and based on your consent or a contract, you may request a copy of your data in a structured, machine-readable format.
Where processing relies on your consent (e.g., marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of prior processing.
To exercise any of these rights, please submit your request in writing to [email protected]. We may need to verify your identity before processing a request. We will respond within 30 days, or notify you if a longer period is required. We will not charge a fee for reasonable requests, but reserve the right to charge a reasonable administrative fee for manifestly unfounded or excessive requests.
777up's services are strictly for adults aged 18 years or older, or the higher minimum age required by the applicable jurisdiction or operator/license requirements. We do not knowingly collect personal data from individuals below the applicable minimum age threshold.
Where we discover or have reason to believe that a user is below the applicable minimum age, the account will be suspended immediately, all personal data associated with the underage account will be deleted as soon as reasonably practicable, and any wagers placed during the underage access period may be voided.
If you believe a minor has created an account on 777up, please contact us immediately at [email protected].
The 777up Site may reference or provide contextual information about third-party services — including payment method providers familiar to Pakistani users such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah. These references are provided for context only and do not constitute links to, endorsements of, or partnerships with those third parties in relation to gambling services.
Where the Site does contain links to third-party websites or services (for example, our game technology partners or responsible gambling information resources), 777up is not responsible for the privacy practices of those third parties. We encourage you to read the privacy policy of any third-party site you visit.
777up reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, new legal obligations or improvements to our services. When material changes are made, we will notify registered users via the email address associated with their account and/or by placing a prominent notice on the Site, with a minimum of 14 days' advance notice where reasonably practicable.
The effective date and last review date at the top of this document will be updated whenever the Policy is revised. Your continued use of 777up after the effective date of any revision constitutes your acceptance of the updated Policy.
We encourage you to review this page periodically to remain informed about how we protect your information. Archived versions of previous policies are available on request from our data team.
If you have questions about this Privacy Policy, wish to exercise any data protection right, have concerns about how your data is being processed, or wish to make a complaint about our data practices, please contact us using the details below.
For: access requests, erasure, rectification, data portability, consent withdrawal and any data protection complaint.
For: account queries, security concerns and general platform enquiries.
Email addresses above are displayed as plain text only — copy and paste into your email client. Do not click. 777up does not accept privacy requests submitted via social media channels or third-party platforms.
Related policies and documents: